Airbnb’s popularity differs between genders
April 20, 2017 | News, Science,
A sign showing an Airbnb logo. From Flickr.
Madison Seehusen
Researchers at the University of Missouri have discovered a gap between the popularity of Airbnb between males and females. Dae-Young Kim and Grant Lee surveyed participants who used Airbnb and found that females tend to rate their experience on individual location, while men tend to rate a more positive overall outlook on the brand. Kim and Lee talk about the science behind brand personality and the effect on customers.
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